Unilever wins namesake trademark registration battle

Unilever wins namesake trademark registration battle

    The case between Unilever and a natural person Ma Jihui has made new progress recently. Unilever told us that the Trademark Review and Adjudication Board (TRAB) under the State Administration for Industry and Commerce (SAIC) revoked Ma’s registration of No. 5210730 trademark “丽仕” recently.

    Before Ma, the trademark holder of “丽仕”, made his move, Unilever had lodged an opposition to the TRAB on the ground of similarity to its registered trademark of “力士” in April 2010.

    Based on the evidences furnished by Unilever, TRAB held that the two trademarks were similar in appearance and pronunciation and used on the same products. In addition, “力士” had high reputation and the trademark of “丽仕” would easily cause confusion among consumers.

(From China Report Intellectual Property)