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Patent protections for innovations
Inventors and innovators, who are often coming up with new ideas, and they should know how to protect their intellectual property rights to position their products as pioneer in the market.
William Yim Huilam, president of Zear Corp Ltd, for digital cameras, developed the universal waterproof camera case. Before it was introduced to the market, Yim applied for several patents for the product, covering its design and functionalities. The patents have proven their validity from IP infringements. Within 2 years, the company has sold 30,000 to 40,000 of its patented universal waterproof camera cases.
Yim was originally in the business of advanced technology trading. His eureka moment came four years ago while he was attending a conference on optics/medical in Italy and was surprised to find that despite high costs, the makers managed to get inspiration on new products that have been produced locally. This got him thinking. "Why can't this be done in Hong Kong?" He got a few suggestions from local Italian innovators; he outlined motives for his business plan: He wants to create a private brand that is profitable. Patent applications mean profits of the business can be protected. Despite high labor, logistics and management costs could balance out investments. "Returning to Hong Kong after these enlightening observations, I started to think how to use patented products to open up new paths."
(China Daily)