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Taiwan’s Top 20 International Brands for 2012 Valued at Over NT$370 B
Taiwan’s top 20 international brands have lost a bit of their value in 2012, according to “The Best Taiwanese Brands 2012” survey as reported by the Interbrand Corp., a brand consulting firm based in the U.K. The survey indicates that the top 20 are worth NT$370.52 billion this year, down 2.7% from 2011. ,
The annual survey was initiated a decade ago by the Bureau of Foreign Trade, a unit of the Ministry of Economic Affairs (MOEA), and is conducted by the semi-governmental Taiwan External Trade Development Council (TAITRA) with assistance from Interbrand.
The MOEA has been helping Taiwanese companies develop global brands for years,. The goal was to elevate the total value of the island’s top 5 and top 20 brands to US$1 billion and US$10 billion, respectively, with the top two brands each being worth at least US$1.5 billion. That goal was achieved in 2011.
Value Drops for Top 2 Brands
The survey shows that the top two brands this year are HTC and Acer, in that order, the same as 2011. However, their values were down 23% and 11.97%, respectively, to US$2.753 billion and US$1.676 billion; a year ago, the respective values were NT$3.605 billion and NT$1.940 billion.
HTC has been bested in the smartphone market’s latest round of competition by Apple Inc. and Samsung Electronics, and its revenue, sales volume, global market share, EPS (earnings per share), and stock price are all down as a result. This has caused the firm’s brand value to shrink.