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IPNews® - Neil Young applied for two new trademarks which he plans to use in marketing his new company Pono. Young has long been a critic of the quality of music available for MP3 players and he plans to offer a better option for consumers with his digital-to-analog online library and portable devices. Young hopes that Pono will allow listeners to hear music the way musicians intend it to be heard.
To continue reading, click: Neil Young Files Trademarks for Pono Brand
(Intellectual Property News.com)