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HTC loses mindshare in China in absence of Butterfly phone
2013-02-25
 

IP News

Home > IP News

HTC loses mindshare in China in absence of Butterfly phone

2013-02-25

【世界專利商標/法律事務所 為您彙整最新的智慧財產權訊息;World Patent & Trademark Law Office

 

HTC loses mindshare in China in absence of Butterfly phone

    Taipei, Jan. 20 (CNA) Taiwanese smartphone maker HTC Corp. saw consumer awareness of its brand decline last month in China, where its most popular model, the Butterfly, has yet to officially hit local stores, according to U.S. brokerage Morgan Stanley.
    HTC's mindshare -- a measure of consumer brand awareness -- fell to 7.9 percent in December from 9.2 percent in the previous month, dropping it to fifth from second in November, Morgan Stanley said in a Jan. 16 report.
    "HTC's rank dropped off the top three with the biggest share lost owing to the lack of a flagship model, which might not come as a surprise given the HTC Butterfly is not yet available in most channels in China," Morgan Stanley analyst Jasmine Lu said in the report.   

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 (From:Focus Taiwan News Channel)