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Macomb County-born rock star Kid Rock has filed for a trademark for what appears to be a new restaurant.
The 46-year-old musician, whose name is Robert Ritchie, is opening the nearly-complete Little Caesars Arena in September with six shows, although it's not known whether the "Kid Rock's Made in Detroit Bar & Grill" is slated to go in the new arena on Woodward Avenue in downtonwn Detroit.
"We have not yet announced any of the retail at Little Caesars Arena," said Ed Saenz, manager of communications and media relations for the Ilitch family-owned Olympia Development of Michigan.
Two entities tied to Ritchie filed an application for a federal trademark for "Kid Rock's Made in Detroit Bar & Grill" on May 12.
The entities, Bobby Moscow LLC and Top Dog Records Inc., are registered at a Tequesta, Fla., Post Office box listed for 50 trademark applications, including Ritchie's American Badass Beer Co. and Made in Detroit brand, according to a review of U.S. Patent Office online records.
The attorney of record on the filing is Jeffrey Brown, a partner and entertainment attorney in the Chicago office of Michael Best & Friedrich LLP. Voicemails and an email left with Brown on Wednesday night and Thursday morning have not been returned.
It's not known whether the trademark represents a licensing effort like those done by fellow musicians Jimmy Buffett (Margaritaville) and Toby Keith (Toby Keith's I Love This Bar & Grill), or whether Ritchie would be an owner/operator.
Little Caesars Arena is being built for the Detroit Red Wings and Detroit Pistons, both of which are expected to open their 2017-18 NHL and NBA seasons there this fall.
Wednesay, the rocker teased a campaign for U.S. Senate on social media. He confirmed a website, kidrockforsenate.com, is affiliated with him, and said he "will have a major announcement in the near future."
Kid Rock is reportedly worth $80 million.