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A trademark for Ultra Shiny has been filed by Pokemon developer Game Freak.
The Ultra Shiny trademark was filed in Japan, and as with most filings, it covers a broad spectrum of products.
A Shiny Pokemon is different from its standard counterpart due to coloration. The stats are the same, but they are rare catches which produce sparkle effects when entering into battle.
Since the trademark doesn’t describe what Ultra Shiny is exactly, we can only assume at this point. It could represent an super rare form of a Pokemon or a new Pokemon entirely.