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Hasbro trademarks Play-doh's scent: Sweet, slightly musky
2018-05-19
 

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Hasbro trademarks Play-doh's scent: Sweet, slightly musky

Hasbro trademarks Play-doh's scent: Sweet, slightly musky

2018-05-19

Billed as “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough."

Hasbro has trademarked the scent of Play-doh.

The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh’s distinctive smell with a registered trademark, something rarely issued for a scent.

The Pawtucket, Rhode Island-based toymaker describes it as a “sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The Play-doh brand has been around since 1956. Hasbro applied for the scent trademark last year.

source:

https://www.nbcnews.com/business/business-news/hasbro-trademarks-play-doh-s-scent-sweet-slightly-musky-n875606