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Velcro Fights Trademark Misuse With Second Music Video, Starring 'In-House Lawyers
2018-06-06
 

IP News

Home > IP News

Velcro Fights Trademark Misuse With Second Music Video, Starring 'In-House Lawyers

Velcro Fights Trademark Misuse With Second Music Video, Starring 'In-House Lawyers

2018-06-06

Finished Velcro material in packaging is arranged for a photograph at the Velcro USA Inc. manufacturing facility in Somersworth, New Hampshire, U.S., on Tuesday, March 11, 2014. Photographer: Scott Eisen/Bloomberg

 

In September 2017, fastener manufacturer Velcro Cos. and its in-house lawyers made a run at viral video fame. The company released an original music video aimed at deterring improper use of its VELCRO™ trademark.

source: https://www.law.com/corpcounsel/2018/06/06/velcro-fights-trademark-misuse-with-a-second-music-video-starring-in-house-lawyers/