Anheuser-Busch Wins BUD Trademark Battle in the European Union

Anheuser-Busch Wins BUD Trademark Battle in the European Union

    IPNews® - Anheuser-Busch InBev secured the rights to the BUD trademark in the EU despite the Czech brewer Budejobicky Budvar NP’s opposition to its registration.

    Both companies began brewing beer in the 19^thcentury and both named their brews Budweiser, after the Czech town of Budweis.  Budvar attempted to block Anheuser-Busch’s registration of the trademark BUD by claiming the term is an designation of origin and therefore cannot be trademarked.

    To continue reading, click: Anheuser-Busch Wins BUD Trademark Battle in the European Union

(From:Intellectual Property News.com)