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A Manchester street food trader has called out doughnut giant Krispy Kreme for using its name in its latest marketing campaign.
Oh My Glaze sells chicken wings and wraps at markets across Greater Manchester, including GRUB in the city centre and Foodie Friday in Stockport, and is also in residence at Stockport's new cinema The Light.
Founder Scott Graham registered the name as a trademark in 2015 - but this week spotted it on adverts for Krispy Kreme's new chocolate-glazed doughnut.
The phrase 'oh my glaze' has appeared on email newsletters and signs in stores around the country promoting the product.
The branding uses similar fonts to Scott's, with capital letters spelling out 'oh my' above the word 'glaze', which is written in a cursive script.