Bridgestone enforces trademark in China

        The case lodged by Bridgestone Corporation (Bridgestone), one of the world's largest tire and rubber company, to challenge the No. 01933 decision by the Trademark Review and Adjudication Board (TRAB) under the State Administration for Industry and Commerce (SAIC) and to seek rejection of the registration of No. 3512604 trademark ROCKSTONE was heard in Beijing court recently.
        Bridgestone requested the TRAB to revoke the registration of No. 3512604 trademark ROCKSTONE (disputed trademark) in November 2007, which was denied on January 2010.
The plaintiff took the view that the similarity between the disputed trademark ROCKSTONE and BRIDGESTONE would cause confusion among consumers. Bridgestone also held that BRIDGESTONE enjoyed high reputation in the public and the two trademarks were regarded as similar marks.
        As of now, the court has not yet rendered a ruling. We will follow the development of the case. 

(By Ma Xingchao/Xiao Jie) From: China Intellectual Property News